Just weeks before Donald Trump\u2019s Presidential Inauguration a year ago, Melania Trump revealed her latest big project. A documentary film, titled Melania was to be produced. Amazon reportedly paid Melania\u2019s production company around $40 million for the license.<\/p>\n
\u201cSo I had an idea to make a movie, to make a film about my life. My life is incredible. It\u2019s incredibly busy, and I told my agent I have this idea so please go out and make a deal for me. We started the production in November and we are shooting right now. So it\u2019s a day-to-day life. What I\u2019m doing, what kind of responsibilities I have, people they don\u2019t really know and they will see it,\u201d Melania told Fox at the time.<\/p>\n
The documentary was initially scheduled for release in the fourth quarter of 2025, but was moved up. Beginning on January 30, cinemas across the US will screen Melania.<\/p>\n
It\u2019s been highly anticipated among many, of course, mostly those who support Donald Trump. The president took to social media a few days ago to promote his wife\u2019s new film.<\/p>\n
\u201cMELANIA, the Movie, is a MUST WATCH,\u201d Trump wrote on X. \u201cGet your tickets today \u2013 Selling out, FAST!\u201d<\/p>\n
Republican clubs \u2018forced\u2019 to buy tickets to the Melania Trump documentary as sales struggle<\/p>\n
But the \u2018selling out fast\u2019 bit doesn\u2019t seem to be true. Interest in Melania Trump\u2019s documentary is low, as ticket sales have been struggling.<\/p>\n
Social media users have shared pictures of screening layouts in different cities, revealing that many movie theaters haven\u2019t sold a single ticket to the documentary.<\/p>\n
Now, the story has taken a different turn. While sales are projected to be way lower than expected, the film could end up making a huge loss. Journalist Rob Shuter claims the damp ticket sales have forced Republican clubs across several conservative-leaning areas to quietly buy out screenings in order to save Melania\u2019s documentary.<\/p>\n
\u201cThis isn\u2019t organic demand,\u201d one insider told Rob Shuter\u2019s Substack. \u201cIt\u2019s about optics. Empty theaters look terrible.\u201d<\/p>\n
Sources tell the journalist that clubs are buying out large blocks of seats, or even sometimes entire showings. In some cases, tickets are even offered for free or at a \u201csteep\u201d discount on GOP-affiliated websites.<\/p>\n
Still, that does not do the trick either.<\/p>\n
\u201cThey\u2019re struggling to give the tickets away,\u201d another source told Shuter. \u201cSome screenings barely sell unless the party steps in.\u201d<\/p>\n
One more insider said, \u201cIt feels less like a movie night and more like a loyalty check.\u201d<\/p>\n
What do cinemas do if not a single person buys tickets to a screening<\/p>\n
So what do cinemas do when no one is buying tickets for a particular screening? The question has been brought up on the online forum Reddit, where one user asked, \u201cIf no one buys a ticket to a movie, do they still run it or just call it off?\u201d<\/p>\n
One user replied, \u201cWhen I worked at a theater they would play any movie that was on in the middle of the day but if it was the end of the night they\u2019d let it go 15 minutes then shut er down. They would sometimes turn the lamp off on the projector to save teh bulb until someoen called up to the projectionist that the show was going on.\u201d<\/p>\n
WASHINGTON, DC \u2013 MARCH 03: U.S. first lady Melania Trump speaks during a roundtable discussion on the \u201cTake It Down Act\u201d in the Mike Mansfield Room at the U.S. Capitol on March 03, 2025 in Washington, DC. The \u201cTake It Down Act\u201d expands protections for victims of non-consensual sharing of sexual images, covering AI-generated content including deepfake pornography. (Photo by Kayla Bartkowski\/Getty Images)<\/p>\n
![](\"https:\/\/cdn-main.newsner.com\/wp-content\/uploads\/sites\/11\/2026\/01\/29082507\/GettyImages-2203119064-scaled.jpg\")
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A second added, \u201ci worked at a cinema and what they did was start the movie and let it play for twenty minutes, so if anyone showed up to buy last-minute tickets they would still be able to see it. if no one came, they shut it off. on a related note, those were my favorite auditoriums to clean.\u201d<\/p>\n
Melania Trump says documentary is \u201chistoric moment\u201d<\/p>\n
Even though the sales are slow, Melania appears not be affected by it. On January 25, after an in-house screening at the White House, she took to X, writing, \u201cMELANIA, the film A Historic Moment\u2026 I am deeply humbled to have been surrounded by an inspiring room of friends, family, and cultural iconoclasts at the White House last night.\u201d<\/p>\n
The First Lady added, \u201cEach of these individuals each brought their unique vision to the world, making a lasting impression. Our personal stories endure time and serve as a reminder of our mutual obligation to one another. It was an honor to present my new film, MELANIA, ahead of its global launch.\u201d<\/p>\n
Time will tell whether ticket sales for Melania\u2019s documentary take off.<\/p>\n
Do you want to see Melania Trump\u2019s new documentary, and why\/why not? Please share your opinion in the comment section on Facebook.<\/p>\n
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Melania Trump\u2019s film project is premiering on January 30. Donald Trump described it as a \u201cmust-watch,\u201d but as the film is about to be released,<\/p>\n","protected":false},"author":1,"featured_media":2227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viral-article"],"_links":{"self":[{"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=\/wp\/v2\/posts\/2226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2226"}],"version-history":[{"count":1,"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=\/wp\/v2\/posts\/2226\/revisions"}],"predecessor-version":[{"id":2228,"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=\/wp\/v2\/posts\/2226\/revisions\/2228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=\/wp\/v2\/media\/2227"}],"wp:attachment":[{"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralarticles.it.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}